Quadrant Urgent Important. Things that you should definitely not ignore. This is particularly important for writers and academics, as the most important activities of research and writing frequently fall into the upper left quadrant of not urgent and yet important, and so get left at the bottom of the “to do” pile, and sometimes get left behind altogether.
Quadrant iii (urgent, not important) quadrant iii is at the bottom left side of the matrix. However, spending too much time in fire fighting mode will lead to stress and burn out. Roscoe miller, president of northwestern university, said:
